Our
Projects

SSA was responsible for designing, procuring, and constructing the state-of-the-art Production Suite at Accor Stadium, which included integrating the Great Southern Screen—the longest HD display in the Southern Hemisphere.

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The production suite was built to handle complex, high-definition content delivery across multiple digital assets simultaneously. SSA utilized advanced production suite equipment, including vision switchers, graphic generators, and LED playback systems, ensuring seamless content delivery during major events such as the NRL Grand Final and State of Origin.

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The application of this equipment allowed for dynamic, real-time content adjustments and ensured that all digital assets within the stadium worked in perfect harmony.

During the opening ceremony of the new Allianz Stadium, SSA collaborated with multiple stakeholders to deliver a multimedia extravaganza that showcased the stadium's digital capabilities.

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The event featured integrated LED ribbon boards, superscreens, and temporary overlay projection systems. SSA’s production suite managed and synchronized all these digital assets, delivering a visually stunning experience. One unique aspect was the use of projection mapping on the playing arena, which was perfectly synchronized with the LED and superscreen content.

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This event not only highlighted SSA’s capability to manage complex digital assets but also set a new standard for how content can be displayed in an immersive and engaging manner.

At the 2024 NRL Grand Final, SSA delivered an unparalleled live entertainment experience, integrating cutting-edge technology with spectacular performances. The Kid Laroi's electrifying show featured time-synced content across the Great Southern Screen, North East Screen, all LED levels, and temporary stage screens. Accompanied by an immersive light show and a GoPro-mounted lead guitar using SSA’s latest RF camera kit, the performance captivated an 80,000-strong audience equipped with Pix-Mob wristbands – a first for a live sporting event in Australia.

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SSA seamlessly executed dynamic game-day content, including teamlist announcements, cultural segments, and high-impact brand activations. Each player announcement synchronized Pix-Mob wristbands to flash in team colors, while the Chemist Warehouse and Bundy promotions leveraged every screen asset, delivering maximum visual impact. A standout moment was the First Nations performance, captured with a roof-mounted camera on the stadium’s western side, celebrating Australia's cultural heritage with stunning visuals.

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The halftime Telstra singalong segment brought the crowd together, with synchronized content on all screens and vibrant Pix-Mob wristbands lighting up in Telstra’s iconic blue and orange. Closing the night, the Clive Churchill Medal presentation featured Snapchat’s unique branding, creating a memorable finale. SSA’s innovative technology and meticulous coordination turned the NRL Grand Final into a benchmark for live sports entertainment, delivering an unforgettable experience for fans and stakeholders alike